What is marketing and why is it useful to you?  Marketing is that thing for you to place your product or service for potential customers.  It has  different disciplines like sales, public relations, packaging,  distribution.

If business is about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade.  Marketing is strategy for allocating resources in order to achieve your  fair profit for supplying a good product or service.  Yet the most exelent strategy won’t help you earn money or achieve your aims if it isn’t provided to your  customers.  If you fit the classic definition of  someone with a great idea who’s under-capitalized, you may think marketing is something you do later — after the product is developed, manufactured, or ready to sell. People don’t just  “buy”  a product.  They “buy” the concept of what that product will do for them, or help them do for themselves.  People who are overweight don’t join a franchise diet center to eat pre-packaged micro-meals.  They “buy” the concept of a new, thin, happy and successful self.

The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people’s perceptions. Also you need to have marketing plan for your business to be successful. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved.  Customers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

Before you become consumed with entrepreneurial zeal and invest your life savings in a new venture, become a smart marketer.